1) Calder has developed a large and constantly growing network, currently at 350,000+ prospective buyers, professional advisors, and business owners.  Our growing database can be instantly filtered to bring out buyers interested specifically in certain industries, EBITDA, and geographies. 2) Prior to going to market, Calder combines its existing buyer network with a well-researched list of strategic and financial buyers currently acquisitive at the time. And 3) Calder markets a confidential teaser across multiple websites that rank at the top of search engines for frequently searched terms, for example, “manufacturing businesses for sale”. This ensures that we capture potential new buyers who are entering the market or existing buyers who are searching in new verticals.

Let us be clear: firms that rely solely on researching a buyer list are making two critical mistakes: 1) they are limiting the buyer universe to only buyers that have previously demonstrated interest in the industry (the buyer pool is constantly evolving!), and 2) they are de facto limiting the size of the market available to their client to a list of a few hundred buyers at most. This is a huge disservice to their client, particularly at a time when the actual buyer pool has thinned. The only proper way to service a client is to create a robust and competitive buyer market and then have the systems and infrastructure in place to handle this robust response.

When it’s time to market a business, Calder’s multi-pronged buyer outreach is invaluable; frequently, we qualify 100+ buyers and receive their signed NDAs within the first day of being live on the market. This is critical considering that 90% of initial buyer interest will not result in subsequent action towards a purchase, regardless of the source. As our founder, Max Friar, likes to say, “If you want to get to 5 offers, you have to be in front of 50 solid buyers.“